4 Ways Sales and Marketing Should Use Training to Drive Revenue

This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On:

Stop Rolling the Dice When It Comes to Sales and Use Tax Audits

It’s great to be a high roller when you are visiting your favorite Las Vegas hot spot. But it’s not quite as rewarding when your entire business is at stake. Without even knowing it, that is the kind of high stakes gamble that many business owners are making when they fail to take adequate care addressing their sales and use tax liabilities. Read this white paper for 10 ways to improve your odds at the audit table.
  • Written By:
  • Published On:

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles.
  • Written By:
  • Published On:

4 Essential Components for Successful Sales

Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within their own sales force. Often sales professionals don’t have the proper skills or tools needed to be successful. But by integrating the four sales process components, they’ll be able to capture information that can be used to place them high above the competition.
  • Written By:
  • Published On:

How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution

Benchmarking is a process where companies compare their performance over time against their competition. In doing so, they can identify where their strengths lie and where improvement may be needed. The point of benchmarking is to focus on areas that will yield the best return. For companies to succeed in their benchmarking efforts and gain a sustained competitive advantage, five key steps should be considered.
  • Written By:
  • Published On: