4 Ways Sales and Marketing Should Use Training to Drive Revenue

This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

Featured Software Research:

The Ultimate Guide to Quote-to-Cash

Whether you are in sales, sales ops, legal, finance, operations, or any management position, you share one common goal with everyone else in your company—the desire to drive revenue. Understanding and optimizing the quote-to-cash process will allow you to accomplish this, while also reducing risk and increasing sales efficiency. Get a step-by-step overview of the quote-to-cash process, and the challenges—and opportunities—of each stage, so you can manage the process more proactively, and take the steps needed to drive better business results.  Read More

Using Service Management Software to Enhance the Customer Experience

  • Source: IFS
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These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management software for field service and for depot repair be leveraged to drive up customer satisfaction levels, increase sales of service offerings, and thereby drive revenue and margin? Read this whitepaper to learn more, with a special emphasis on some of the new and emerging technologies that best-in-class companies will adopt in the months to come. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

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Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
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In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

4 Essential Components for Successful Sales

Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within their own sales force. Often sales professionals don’t have the proper skills or tools needed to be successful. But by integrating the four sales process components, they’ll be able to capture information that can be used to place them high above the competition. Read More

How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution

Benchmarking is a process where companies compare their performance over time against their competition. In doing so, they can identify where their strengths lie and where improvement may be needed. The point of benchmarking is to focus on areas that will yield the best return. For companies to succeed in their benchmarking efforts and gain a sustained competitive advantage, five key steps should be considered. Read More
 
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