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9 Key E-mail Strategies for 2008

Source: Vidi Emi
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies for e-mail marketing success, including best practices for reactivation techniques, automatic message-based e-mail, and the all-important preference center for your subscribers.


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