A Business Case for Managing the Marketing Content Supply Chain

In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Organic Supply Chain Management: Issues and Answers for Process Manufacturers of Natural Products (Meats, Agricultural and Chemicals)

Organic supply chain (OSC) companies that dissemble organic raw material (beef, pork, poultry, and agricultural products), have very specific requirements that generic process ERP systems cannot address, and ERP vendors have not taken the time to develop a solution with the flexibility to manage the variability needed by an OSC company. This paper presents the unique issues and requirements found in this special market.
  • Written By:
  • Published On:

ERP for Green Supply Chain Management in Manufacturing

Manufacturers are under pressure to document their impact on the environment. This white paper addresses the various drivers for the green supply chain trend. It also shares considerations for satisfying a customer’s green supply chain initiative or initiating your own. Finally, it discusses the role of enterprise software like enterprise resource planning (ERP) in keeping pace with this industry trend.
  • Written By:
  • Published On:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Rethinking the Supply Chain: Meeting the Complexity Challenge

The requirements of operating in a global, just-in-time (JIT) market have made supply chains much more complex than they were 10 years ago. Much of the software meant to assist in managing this complexity has itself become too complex to use—and too expensive to cost-justify. Discover the benefits of using a less complex supply chain solution that better supports a collaborative effort along your supply chain.
  • Written By:
  • Published On:

Case Study: Terumo

Terumo Cardiovascular Systems, global manufacturer and distributor of medical products, has more than 1,500 finished goods, many of which are assembled in one factory and sterilized in another. With so many products and steps in the supply chain, supply and demand planning abilities are key to smooth operations. Find out how the company saved $1 million (USD) with forecast management and requirements planning solutions.
  • Written By:
  • Published On:

Managing Global Supply Chain

As international competition becomes more intense and as national barriers for trade gradually reduce, the era of global business is here to stay. Increasingly the difference between success and failure in the global marketplace will be determined not by the sophistication of product technology or marketing communication, but by the way in which the global supply chain is controlled and managed.A global supply chain has to be agile and flexible enough to cope with differences in customer requirements and yet should be able to reap the benefits of focused manufacturing in terms of economies of scale.
  • Written By:
  • Published On: