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A Business Case for Managing the Marketing Content Supply Chain

Source: ClearStory
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).


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Infor ERP SyteLine CRM
Source: Infor Infor CRM for SyteLine is a web-based customer relationship management application that provides sales force automation, marketing, quote, order, and support management. Infor CRM is built specifically for mid-market manufacturers that need to manage the entire customer process from lead origination through order placement and customer service. With tight integrationto SyteLine, CRM provides a connection between front- and back-office. CRM streamlines sales and customer services processes, decreasing the cost of sales and cost to server.   Read More...
Infor SCM
Source: Infor Infor SCM (formerly SupplyWEB) is an automotive, web-enabled supply chain management solution. It enables interenterprise communication and systems integration and combines information from disparate systems.     Read More...
Supply Chain Management (SCM)
Source: Technology Evaluation Centers Supply chain management (SCM) solutions include applications for managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management, warehouse management, international trade logistics, transportation execution, and many other issues for a complete solution, this knowledge base will support your evaluation of an SCM suite. Read More...


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Case Study: Terumo
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Source: Intermec You can’t pick up a business or IT magazine today without seeing numerous articles about the growth of mobile and wireless technologies. Why are these technologies so trendy? The answer is simple: developments in mobile computing, wireless communication, bar codes, and other data collection and communications technologies help businesses extend visibility and control over the operations that really matter to them. Read More...

 
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