A Business Case for Managing the Marketing Content Supply Chain

  • Source: ClearStory
  • Written By:
  • Published:
  • (Originally Published On:) )
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

Featured Software Research:

Unified Communications Guide: The Business Case for Unified Communications in the Contact Center

One of the most important trends these days in unified communications (UC) is extending these capabilities to the contact center. Generally in the past, UC deployments have been focused on employee communications, but contact center agents utilize many UC features and a strong business case can be made for implementing UC in your contact center. This guide addresses the main considerations to support this business case for companies of all sizes. Read More

ERP for Green Supply Chain Management in Manufacturing

  • Source: IFS
  • Written By:
  • Published:
Manufacturers are under pressure to document their impact on the environment. This white paper addresses the various drivers for the green supply chain trend. It also shares considerations for satisfying a customer’s green supply chain initiative or initiating your own. Finally, it discusses the role of enterprise software like enterprise resource planning (ERP) in keeping pace with this industry trend. Read More

You may also be interested in these related documents:

Managing Change Effectively with ERP

  • Source: Infor
  • Written By:
  • Published:
A flexible enterprise resource planning (ERP) system can be the foundation for a complete overhaul of your business processes—providing numerous benefits over a set of disparate software systems. Find out how an ERP solution can help your company automate the movement of information, improve decision making, create disciplined workflows, and provide the agility needed to accommodate virtually any type of business change. Read More

Rethinking the Supply Chain: Meeting the Complexity Challenge

The requirements of operating in a global, just-in-time (JIT) market have made supply chains much more complex than they were 10 years ago. Much of the software meant to assist in managing this complexity has itself become too complex to use—and too expensive to cost-justify. Discover the benefits of using a less complex supply chain solution that better supports a collaborative effort along your supply chain. Read More

Case Study: Terumo

Terumo Cardiovascular Systems, global manufacturer and distributor of medical products, has more than 1,500 finished goods, many of which are assembled in one factory and sterilized in another. With so many products and steps in the supply chain, supply and demand planning abilities are key to smooth operations. Find out how the company saved $1 million (USD) with forecast management and requirements planning solutions. Read More
 
comments powered by Disqus