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A Data-Driven Approach: Improving Outcomes and Financial Performa...
A Data-Driven Approach: Improving Outcomes and Financial Performance
This white paper discusses ways of using a patient data superset strategy of expanded medical data accuracy, comprehensiveness, granularity, and accessibility to drive real improvements in patient care management, use, and financial performance.
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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
Five Steps to Improving Business Performance Through Customer Intimacy
Customer intimacy has become an essential driver for company success. In this white paper from IBM Business Analytics, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.
Human Capital Management in the 21st Century
By embracing IBM Business Analytics, HR departments can quickly reallocate resources and reorient people to make better decisions. By understanding past performance, current results, and future possibilities, analytics-driven HR departments can achieve better business outcomes.
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The Financial Close: Optimizing Performance and Driving Financial Excellence
“Financial close” is a company’s ability to complete accounting cycles and produce financial statements for internal management and external legal reporting—and is still a key part of today’s global finance function. Do you know how to overcome the barriers to a fast, high-quality close? Discover solutions that can help you improve your close times and address the challenges of automating and testing internal controls.
Optimizing Financial Performance for a Competitive Edge
In addition to traditional duties like financial planning, reporting, and governance, chief financial officers (CFOs) and financial managers are being tasked with more strategic responsibilities. Learn how the right data, performance management applications, and resources can help finance managers improve operational efficiency, ensure regulatory compliance, and control performance for maximized profitability.
Connecting Your Executives to the CRM Effort: Becoming (and Remaining) a Data-driven Organization
When businesses commit to implementing customer relationship management (CRM), they commit to realigning their entire organizations around the customer. More specifically, they commit to collecting the right data—and using it the right way at the right time. But if you’re the manager championing CRM in your organization, how do you create the CRM buzz and obtain executive buy-in?
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