A New Model of Business Intelligence

Most companies recognize that business intelligence (BI) is critical to business process improvement and decision making, because these BI tools turn data into actionable information. However, many companies fail to put BI tools into the hands of users who would most benefit from them. Find out how IT executives can leverage today’s less complex BI tools to empower your company from top to bottom.
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The Shortcut Guide to Achieving Business Intelligence in Midsize Companies

This guide introduces you to the key concepts of business intelligence, including data modeling, data warehouses, online analytical processing (OLAP), and more. The author debunks many of the prevailing myths that scare small to medium businesses from investigating the use of business intelligence, and explains how the very same techniques and technologies used by massive enterprises are now available to them.
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Comparing the Total Cost of Ownership of Business Intelligence Solutions

For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant configuration and integration. In contrast, software-as-a-service (SaaS) solutions can reduce the cost of a BI deployment by providing automation and pre-integration. Compare total cost of ownership (TCO) for traditional, open source, and SaaS BI solutions.
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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
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