A guide to the benefits, technology and implementation essentials of CRM & SFA solutions

Companies spend staggering investments to make and keep their offerings competitive. By providing a centralized location to store account history and detailed contact information for every buyer and automating what had been manual tasks, sales force automation (SFA) and customer relationship management (CRM) have begun to positively impact sales efforts.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology.
  • Written By:
  • Published On:

A Beginner’s Guide to Unified Communications

Unified communications (UC) has exploded in recent years, and with good reason. It isn’t a revolutionary idea to centralize the various components of real-time communication. However, the technology has evolved to a point where the implementation has caught up with the vision. This beginner’s guide to UC will help decode the jargon and give organizations a jumping off point for evaluating solutions to meet a wide range of communications needs.
  • Written By:
  • Published On:

ERP: A Layman’s Guide

Every enterprise resource planning (ERP) implementation comes with risks. But a seven-figure price tag and a painful multiyear deployment don’t have to be part of the package. This layman’s guide to ERP discusses how various industries, trends, challenges, and new tools are reshaping the ERP landscape. By developing an in-depth understanding of the technology, its benefits, and its risks, every organization can achieve ERP success.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Sales Force Automation Buyer’s Guide

No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you.
  • Written By:
  • Published On:

Making the Leap to CRM

Making the leap to customer relationship management (CRM) doesn’t have to be a difficult process. But many companies have difficulty knowing how to get their CRM initiative off to the right start. There is, however, a simple, step-by-step process which will help guide your CRM implementation project in the right direction, even if you’ve never implemented a CRM system before.
  • Written By:
  • Published On:

CRM: Big is Not Always the Best

Customer relationship management (CRM) solutions can range from simple contact managers (for a few hundred dollars) to multimillion-dollar enterprise applications that take years to implement. This is why over-buying a CRM system can be one of the most costly mistakes a company can make. But where should you start your research? And what steps should you take after that?
  • Written By:
  • Published On: