Adaptive Distribution Networks: Georgia State University and Michigan State University

  • Source: SAP
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Contemporary firms must recognize a fundamental shift in the management of distribution activities as a strategic driver of their competitive success. Instead of the traditional focus on pushing products to customers through distribution channels, there is a need to migrate toward adaptive distribution networks. Such networks focus on managing the flow orders from customers by providing them with high levels of convenience while preserving attention to responsiveness and total distribution costs.

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