Aligning Technology to Business Strategy: New Tools, Old Rules

Technology innovation continues at an incredible rate. Computing power, end user devices, networking and communication options, and software applications all offer new capabilities and options unimagined even five years ago. But the challenge remains the same as ever: how to select technology investments wisely? By following some basic guidelines, a company can help ensure its technology investments support business direction.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

ERP: A Layman’s Guide

Every enterprise resource planning (ERP) implementation comes with risks. But a seven-figure price tag and a painful multiyear deployment don’t have to be part of the package. This layman’s guide to ERP discusses how various industries, trends, challenges, and new tools are reshaping the ERP landscape. By developing an in-depth understanding of the technology, its benefits, and its risks, every organization can achieve ERP success.  Read More

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Successful Digital Signage Contingent on Aligning Powerful Technology with Sound Business Strategy

There's a lot of excitement about digital signage and its potential. Companies see the possibilities for increased revenues, reduced costs, and healthier customer and employee relationships. But the actual displays are only a small part of the equation. A digital signage system won't transform your business without a sound strategy and the right technology behind it. Here are four principles to consider before deploying a digital signage platform. Read More

Operational Intelligence: Aligning Plant and Corporate IT

In many business areas, including sales, marketing, and finance, traditional business intelligence tools are providing executives with real-time visibility and analytics. Not so for manufacturing. Download this report to find out how best-in-class manufacturers can unlock the value of real-time manufacturing data by bringing together corporate and plant IT environments with new technology enablers and system architectures. Read More

Workforce Analytics: Key to Aligning People Business Strategy

This research brief examines the use of workforce analytics tools as well as the way best-in-class organizations align workforce strategies with business objectives. It looks at existing technologies and makes recommendations to enable organizations to address workforce optimization, talent plans, and human resources (HR) service delivery. Read it and discover how your company can achieve best-in-class performance. Read More
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