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Applying Lessons Learned in CRM Projects

Source: Aplicor Inc.
The road to implementing customer relationship management (CRM) systems is fraught with risk and littered with failure. Paradoxically, reams have been written by industry practitioners explaining why CRM projects fail, yet the same patterns and mistakes are repeated—over and over again. While there is no magic bullet, following some simple guidelines can help assure CRM success for your organization.


Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
10 Critical Questions to Ask a Manufacturing ERP Vendor
Source: Plex Systems Many manufacturers are focusing on the wrong issues when considering ERP solutions. The ERP industry has earned such a poor reputation for delivery in the last 20 years that users have learned to live within a very narrow set of constraints—and those constraints have been in place for so long that the questions we hear are built with those constraints already assumed. Now is the time to break free of this mindset and ask the more important questions. Know what questions to ask. Read More...
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