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Attribute-based Planning: A Differentiation Strategy for Manufacturers

Source: Adexa, Inc. Companies face stiff competition driving products toward commoditization, resulting in prices being squeezed. To fight this trend, sales and marketing want to offer more products. The downside of this strategy is that higher costs associated with product proliferation heavily erode the bottom line. However, there is a strategy that lets companies resolve this dilemma, and it’s called attribute-based product management.

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