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Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Source: BlastPR
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.


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iCIMS
iCIMS is a leading provider of Software-as-a-Service (SaaS) business platforms for the mid-market. As an Inc. 500 honoree and 2009 Software Satisfaction Award winner, we are dedicated to solving corporate business issues through the implementation of easy-to-use web-based software solutions. iCIMS' Talent Platform is a web-based HR software platform for organizations of all sizes, in any industry, worldwide. As the second largest provider of talent acquisition solutions, iCIMS provides recruiters and HR professionals with the collaborative tools that enable them to attract, screen, hire and retain the best talent, helping them gain an edge over the competition. With over 800 clients worldwide including Continental Airlines, eHarmony, eSurance, Hershey's, Liz Claiborne, and Whole Foods, iCIMS' premier Talent Platform allows organizations to control their entire talent lifecycle through a single platform. Candidate management features include: Applicant Tracking, Reporting, Form Automation, Hourly & Salary Hiring, Multi-Lingual Online Career Centers, Screening, Searching, Sourcing, CRM, Compliance, Onboarding, and more. Employee management features include: Employee Data Management, Internal Job Transfers, Employee Referral Programs, PTO Notifications, Performance Management, Surveys, Competency Profiles, and more. iCIMS holds the belief that a product is only as strong as the service behind it and, as a result, is committed to the ongoing pursuit of 100% customer satisfaction. This dedication to customer support and satisfaction has helped iCIMS maintain a near-perfect 97% client retention rate since 2003. iCIMS' industry-leading customer support teams serve clients 24 hours a day, 5 days a week. From hosting and migration services to best practices and consulting engagements, iCIMS provides the value-added support that many competing solution providers simply cannot offer.   Read More...
Comparing the Total Cost of Ownership of Business Intelligence Solutions
Source: Birst For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant configuration and integration. In contrast, software-as-a-service (SaaS) solutions can reduce the cost of a BI deployment by providing automation and pre-integration. Compare total cost of ownership (TCO) for traditional, open source, and SaaS BI solutions. Read More...


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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
Source: AudienceScience, Inc. With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More...
The Current State of Online Advertising: A Growing Market Trend
Source: BlastPR This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More...
Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next
Source: BlastPR A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more. Read More...

 
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