Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.

Featured Software Research:

Databases and ERP Selection: Oracle vs. SQL Server

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The database is an essential component of enterprise applications such as enterprise resource planning (ERP) and enterprise asset management (EAM). This white paper outlines the advantages and disadvantages of the Oracle and Microsoft SQL Server database platforms. How do the two compare when it comes to reliability, scalability, and total cost of ownership (TCO) when integrated with enterprise software? Read More

Dynamic Scheduling: The Missing Link to Mastering Field Mobility?

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Source Refrigeration & HVAC needed an automated scheduling solution to round out its mobile initiative for a workforce of nearly 500 field technicians. Ease of integration was a key consideration for Source. Find out why the company found IFS 360 Scheduling's dynamic solution appealing. Read More

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The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More
 
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