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Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Source: AudienceScience, Inc.
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.


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