Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.

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Databases and ERP Selection: Oracle vs. SQL Server

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The database is an essential component of enterprise applications such as enterprise resource planning (ERP) and enterprise asset management (EAM). This white paper outlines the advantages and disadvantages of the Oracle and Microsoft SQL Server database platforms. How do the two compare when it comes to reliability, scalability, and total cost of ownership (TCO) when integrated with enterprise software? Read More

Selecting ERP for Oil and Gas Industry Contractors and Vendors

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Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

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The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More
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