Audience Targeting Platforms: The Missing Piece in the Online Ecosystem

Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.

Featured Software Research:

Dynamic Scheduling: The Missing Link to Mastering Field Mobility?

  • Source: IFS
  • Written By:
  • Published:
Source Refrigeration & HVAC needed an automated scheduling solution to round out its mobile initiative for a workforce of nearly 500 field technicians. Ease of integration was a key consideration for Source. Find out why the company found IFS 360 Scheduling's dynamic solution appealing. Read More

Property Developer Builds Online Sales Success

Peet Limited is Australia’s largest specialist residential land developer, managing around 70 company-owned, syndicated, and joint-venture projects. Peet has significantly enhanced its Web-based property sales success rates thanks to a customer relationship management (CRM) solution hosted and supported by Zavanti. Today approximately 50 percent of all of Peet’s property sales are generated from its online CRM solution. Read More

On the Radar Splice Machine: Bringing Operational Distributed SQL Transaction Processing to Hadoop

  • Source: Ovum
  • Written By:
  • Published: January 15 2015
Online transaction processing relies on distributed data stores, and idustry segments such as digital marketing are generating an increased demand for transaction processing. Splice Machine is a new-generation online, distributed platform deployed on Hadoop. It draws on the scalability of an existing platform to leverage a rapidly growing skills base. So it can handle the high volume of processing required for interactive online transactions.

This product analysis reviews a transactional database that is competing in an emerging market for distributed online transaction processing, currently populated by NewSQL and NoSQL start-ups. Splice Machine is helping to transform Hadoop from an analytic to an operational platform. Read More

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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More

Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next

A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more. Read More
 
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