Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next

A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.

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Enterprise Phone Systems Comparison Guide

Internet protocol (IP) telephony is increasingly replacing traditional private branch exchange (PBX) technologies. But to replace their incumbent telephony systems, decision makers must look carefully at what’s available, what they’ve got, and what they need, before crafting a short list of candidates. This comparison guide from Focus Research is designed to help midsize and large enterprises do just that. Read More

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Take HR to the Next Level: Engage Your Employees to Drive Better Business Value

  • Source: IBM
  • Written By:
  • Published: March 11 2015
Human resources (HR) professionals know how critical people are to business success. But what’s more elusive is how to unlock the true potential of people. This discussion focuses on the interrelated topics of people, work and culture, and some new approaches to optimizing all three.

Workforce science analytics can help determine what talent to recruit and hire and also how to deploy, develop, and engage them and help them be successful. Social cooperation tools can help employees connect... Read More

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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

What’s Happening on the Food Processing Plant Floor?

Today’s manufacturing enterprises gain a key competitive advantage by implementing an extremely strong shop floor control system. See how a comprehensive ERP solution offers manufacturers a clear view of what is happening on their shop floor, and how truly integrated information lets manufacturers increase productivity, reduce scrap and total work-in-process inventory, and gain dramatic increases in production throughput. Read More

The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More
 
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