Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next

A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.

Featured Software Research:

Future Tech: Where Will Telephony Be in Two Years?

Right now, there are two clear trends that will continue to shape business telephony into the next two years: Internet protocol (IP)-based communications and mobility. Download this concise executive brief to get an expert's take on voice over IP (VoIP), IPv6, converged networks, and more. Read More

Software Usability Challenge for Electric Power Industry

  • Source: IFS
  • Written By:
  • Published:
Enterprise Resource Planning (ERP)/Enterprise Asset Management (EAM) usability is a challenge for the electric energy industry according to a study conducted for IFS North America. This paper outlines study results of 100 electric energy industry executives and offers advice for selecting ERP and EAM for maximum usability. ERP and EAM with enhanced usability increases productivity and system usage, maximizing value realized. Read More

You may also be interested in these related documents:

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

What’s Happening on the Food Processing Plant Floor?

Today’s manufacturing enterprises gain a key competitive advantage by implementing an extremely strong shop floor control system. See how a comprehensive ERP solution offers manufacturers a clear view of what is happening on their shop floor, and how truly integrated information lets manufacturers increase productivity, reduce scrap and total work-in-process inventory, and gain dramatic increases in production throughput. Read More

What’s Your Customer Experience Advantage?: New CRM Innovations from SAP Help Companies Empower Their Employees and Gain a Competitive Edge

  • Source: SAP
  • Written By:
  • Published:
Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This paper explores a sampling of CRM improvements that allow companies to deliver a consistent customer experience to gain a competitive advantage. Read More
 
comments powered by Disqus