Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next

A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

It's only your entire enterprise. What's the problem?

The right enterprise resource planning (ERP) solution for a dynamic organization is technology that delivers mission-critical data in real time, provides a platform to share knowledge, and simplifies collaboration, while being easy to use and to scale. Learn about a rich set of business processes to help accelerate deployment and deliver return on investment (ROI) more quickly. Read More

Case Study: Xirrus Increases Cross-Sell & Reduces Errors with CPQ

Xirrus, a leader in high-performance wireless networking, was faced with a long and tedious quoting process. Sales reps would often forget components, forget to add support, and even had to retract on discounts. What’s more, a sales engineer had to review each proposal because of its complexity. CallidusCloud’s CPQ (Configure Price Quote) was introduced to simplify the quoting process. Find out how Xirrus benefitted from the CPQ solution. Read More

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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward

With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More

What’s Happening on the Food Processing Plant Floor?

Today’s manufacturing enterprises gain a key competitive advantage by implementing an extremely strong shop floor control system. See how a comprehensive ERP solution offers manufacturers a clear view of what is happening on their shop floor, and how truly integrated information lets manufacturers increase productivity, reduce scrap and total work-in-process inventory, and gain dramatic increases in production throughput. Read More

The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More
 
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