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Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next

Source: AudienceScience, Inc.
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.


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