B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

  • Source: Vtrenz Inc.
  • Written By:
  • Published:
  • (Originally Published On:) )
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

Featured Software Research:

Reaping the Benefits of Next-generation Dashboards

The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid decision making. Many companies use static reports and ad hoc queries, but fewer companies use dashboards and portals—which often lack the interactivity required for navigation and visualization of business data. Learn how a next-generation dashboard solution can help. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

You may also be interested in these related documents:

The Sales and Marketing Stimulus Package

One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
  • Written By:
  • Published:
In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

Business Agility for Communication Service Providers: A Few Simple Steps Are a Great Way to Start

In today’s market, customers have no patience for companies that let their size and complex product lines slow them down. The challenge for communication service providers (CSPs) is to leverage their size and complex service offerings to keep pace with competitors. Discover how a next-generation configuration solution can provide you with the tools and the service agility you need to meet and exceed customer expectations. Read More
comments powered by Disqus