B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

  • Source: Vtrenz Inc.
  • Written By:
  • Published:
  • (Originally Published On:) )
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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On the Radar Splice Machine: Bringing Operational Distributed SQL Transaction Processing to Hadoop

  • Source: Ovum
  • Written By:
  • Published: January 15 2015
Online transaction processing relies on distributed data stores, and idustry segments such as digital marketing are generating an increased demand for transaction processing. Splice Machine is a new-generation online, distributed platform deployed on Hadoop. It draws on the scalability of an existing platform to leverage a rapidly growing skills base. So it can handle the high volume of processing required for interactive online transactions.

This product analysis reviews a transactional... Read More

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  • Source: SAP
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