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BI for the CPG Industry - Supply Chain Visibility Drives Performance

Source: Aberdeen Group
Many organizations in the consumer packaged goods (CPG) industry are experiencing a trade-off between the benefit of high product volume sales coming at the expense of extreme data complexity. Many CPG organizations are seeking business intelligence (BI) tools to help create supply chain linkages and deliver their products more efficiently. See how BI tools can help business managers better manage fluctuating product demand.


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Case Study: Terumo
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