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Best-in-Class Steps to Successfully Manage the Buyer’s Journey

Source: Aberdeen Group
Delighting customers is no easy task for today’s organizations. For one thing, customers are empowered with crucial intelligence that influences their purchase decisions. Proactively managing this buyer’s journey can be likened to navigating a treacherous river. Success in completing a journey through this river requires that companies make the right decisions across each phase of the buyer’s journey. This infographic shows you how.


Featured publications:

TEC 2014 HCM Buyer’s Guide for Medium and Large Enterprises
Written By: Raluca Druta Published On: June 30 2014 How do you treat humans as capital? The concept of human capital depends on its two parts: what we understand by "human" and what defines something as "capital." The supporting technology then is a shape-giving agent to what human capital management (HCM) or human resources (HR) departments can become.

This buyer’s guide examines high-level features offered by HCM technology vendors. In addition, the guide looks at what to consider when deciding between full suite and best-of-breed software solutions and explores new niche-oriented technologies. You'll also find articles on contemporary leadership models, talent management versus workforce management, and the role of enterprise learning in a company’s growth. Read More...
TEC 2014 HCM Buyer’s Guide for Medium and Large Enterprises
Written By: Raluca Druta Published On: June 30 2014 How do you treat humans as capital? The concept of human capital depends on its two parts: what we understand by "human" and what defines something as "capital." The supporting technology then is a shape-giving agent to what human capital management (HCM) or human resources (HR) departments can become.

This buyer’s guide examines high-level features offered by HCM technology vendors. In addition, the guide looks at what to consider when deciding between full suite and best-of-breed software solutions and explores new niche-oriented technologies. You'll also find articles on contemporary leadership models, talent management versus workforce management, and the role of enterprise learning in a company’s growth. Read More...
Business Phone Systems Buyer’s Guide
Source: Ziff Davis If you need a new phone system, this buyer’s guide will bring you closer to taking the first steps of testing a system and making the move. Go for it. All you have to lose is lousy call quality and expensive maintenance payments for your wheezing old phone system. All you have to gain is higher quality, lower prices, more features, easier growth options, better system management, and improved customer service. Read More...


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There Is No Execution without Integration
Source: Aberdeen Group In fast-paced, low-margin manufacturing environments, companies must embrace technology in order to solidify or gain competitive advantages. It is equally important to avoid adopting technology for technology’s sake. Find out how leading companies are focusing on efficiency and cost reduction by integrating manufacturing execution systems (MES) or manufacturing intelligence (MI) with enterprise resource planning (ERP). Read More...
Getting Back to Selling
Source: Aberdeen Group Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive. Read More...
Business Phone Systems Buyer’s Guide
Source: Ziff Davis If you need a new phone system, this buyer’s guide will bring you closer to taking the first steps of testing a system and making the move. Go for it. All you have to lose is lousy call quality and expensive maintenance payments for your wheezing old phone system. All you have to gain is higher quality, lower prices, more features, easier growth options, better system management, and improved customer service. Read More...

 
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