Best-in-class Marketers Drive Enhanced Customer Loyalty

The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.

Featured Software Research:

Using Service Management Software to Enhance the Customer Experience

  • Source: IFS
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These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management software for field service and for depot repair be leveraged to drive up customer satisfaction levels, increase sales of service offerings, and thereby drive revenue and margin? Read this whitepaper to learn more, with a special emphasis on some of the new and emerging technologies that best-in-class companies will adopt in the months to come. Read More

Enriching Your Customer Experience with Proactive Customer Communications

Proactive customer communications (PCC) is any outbound communications solution that delivers proactive notifications, alerts, or other messages. Done right, PCC turns often-dreaded telemarketing calls or ignored direct mail into important alerts and updates.

Today, PCC is being used across industries, including financial services, telecom and utilities, travel and hospitality, healthcare, retail, and pharmaceuticals. PCC can help businesses in many industries and of all sizes deliver greater... Read More

State of Fraud Today: Using Proactive, Real-Time Interactive Notifications to Fight Fraud and Increase Customer Loyalty

With identity theft and consumer fraud on the rise, and more frequent and sizable data breaches in the news, financial institutions need to be taking a multi-channel approach to fighting fraud, to both reduce fraud losses and maintain customer loyalty and satisfaction.

This approach should include proactive financial alerts, to quickly give customers the necessary information and the tools to help combat fraud. Mobile plays a critical role as it provides the ability to reach customers... Read More

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Contact Optimization for Direct Marketers

In today’s complex, ever-evolving marketplace, the need to integrate marketing processes and channels has never been more apparent. Marketers are looking to maximize the value of each customer interaction, both inbound and outbound. Customer analytics is a critical function in leading this change. Find out how embracing analytics can help you evaluate campaigns, drive contact strategies, and enhance customer experience. Read More

Turn the Internet into a Strategic Sales and Interaction Channel

  • Source: SAP
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With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More

Precision Marketing: Strengthening the Value of CRM

All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt. Read More
 
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