Best-in-class Marketers Drive Enhanced Customer Loyalty

The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.

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ERP in Manufacturing 2012: The Evolving ERP Strategy

This Aberdeen Group report, based on over 170 survey respondents in manufacturing, provides best-in-class manufacturing approaches to ERP strategy. Today, 92% of manufacturers have implemented ERP. Still, recent data finds that a successful ERP implementation goes well beyond just putting it into place. ERP, and the organization itself, should be constantly moving forward. Successful manufacturers tailor ERP in reaction to business change and needs including adding new functionality or mobile access. Read More

Must-have ERP Features for the Automotive Industry

This paper summarizes the benefits an enterprise resource planning (ERP) solution provides to the entire manufacturing process, "from shop floor to top floor." Included are key features in a software as a service (SaaS) solution to help an auto manufacturer optimize performance throughout the enterprise. Read More

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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers

In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related customer experience and loyalty management to return to growth. See how LEGO now engages with consumers, discovers which experiences and product features enthusiasts want to see, and incorporates real-world demand into its new offerings—thereby nurturing consumer loyalty. Read More

SAP Customers Support Sales-effective Processes and Technologies with Enhanced Data Analysis

In recent Aberdeen studies focused on sales effectiveness, the importance of providing sales and corporate leaders with real-time intelligence about its business has proven to be a best-in-class attribute. Combining technology with strong analytical capabilities helps top performers achieve better business results. This Aberdeen Analyst Insight addresses the trends among SAPs customers in adopting these practices. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More
 
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