Home
 > Research and Reports > White Papers > Best-in-class Marketers Drive Enhanced Customer Loyal...

Best-in-class Marketers Drive Enhanced Customer Loyalty

Source: SAP
The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.


Featured publications:

The Rising Financial Importance of Service
Source: ServiceMax For the Best-in-Class, service is a profit center and a competitive differentiator. As a result, these organizations are yielding soaring financial results. Download this infographic from the Aberbeen Group and see how organizations can win by providing best-in-class service to their customers. Read More...
Comparing the Total Cost of Ownership of Business Intelligence Solutions
Source: Birst For many companies, traditional business intelligence (BI) software is costly and resource-intensive. So are open source alternatives that require significant configuration and integration. In contrast, software-as-a-service (SaaS) solutions can reduce the cost of a BI deployment by providing automation and pre-integration. Compare total cost of ownership (TCO) for traditional, open source, and SaaS BI solutions. Read More...
Selecting ERP for Oil and Gas Industry Contractors and Vendors
Source: IFS Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More...


You may also be interested in these related documents:

Contact Optimization for Direct Marketers
Source: SDL Tridion In today’s complex, ever-evolving marketplace, the need to integrate marketing processes and channels has never been more apparent. Marketers are looking to maximize the value of each customer interaction, both inbound and outbound. Customer analytics is a critical function in leading this change. Find out how embracing analytics can help you evaluate campaigns, drive contact strategies, and enhance customer experience. Read More...
Turn the Internet into a Strategic Sales and Interaction Channel
Source: SAP With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More...
Precision Marketing: Strengthening the Value of CRM
Source: Vtrenz Inc. All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.