Big Data Analytics: Profiling the Use of Analytical Platforms in User Organizations

While terabytes used to be synonymous with big data warehouses, now it’s petabytes, and the rate of growth in data volumes continues to escalate as organizations seek to store and analyze greater levels of transaction details, as well as Web- and machine-generated data, to gain a better understanding of customer behavior and drivers. This report examines the rise of "big data" and the use of analytics to mine that data.
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