Boost Profits and Customer Relationships with Effective E-Mail Marketing

  • Source: Epicor
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E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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The Business Case for Marketing Automation

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Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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