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Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value

Source: Customer Chemistry
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.


Featured publications:

Expanding BI's Potential with Predictive Analytics
Source: Technology Evaluation Centers Published On: July 12 2013 Business intelligence (BI) is an essential decision-making tool. But it can do even more for you when you power it with predictive analytics. Jorge Garcia, senior BI and Data Management analyst at Technology Evaluation Centers, will show you how predictive analytics goes beyond traditional analysis of past and present data to help you “see ahead.” You’ll learn how to extend your BI capabilities with predictive analytics; predictive analytics techniques for more accurate planning and forecasting; strategies for successfully integrating predictive analytics into your BI workflows; and how real-world companies are using predictive analytics. Read More...
Product Analysis Report: IBM Cognos and SPSS Solutions
Source: Technology Evaluation Centers Written By: Jorge Garcia Published On: December 17 2013 Many organizations today have come to realize that using data effectively should be a key component of their business strategy. Businesses can expand and improve the information analysis capabilities gained through BI by using predictive analytics to anticipate risks and outcomes, predict trends, and discover unseen patterns in data. IBM SPSS solutions provide a complete set of predictive analytics capabilities and a flexible set of integration points with Cognos Business Intelligence. Read the report to learn more about how IBM Cognos software capabilities can be extended with the use of IBM SPSS predictive analytics capabilities. Read More...
Simple Analytics
Simple Analytics is a data analytics solutions and services company, formed in 2013. With data science capability and competence becoming a minimum requirement in areas which have not traditionally been thought of as data-focused industries, the company's approach is to provide turn-key solutions and services that maximize ROI and can be implemented rapidly without straining IT investments. Simple Analytics provides consultancy, technical support, and training on big data, predictive analytics, prescriptive analytics, prospective analytics, data sciences, and mobility. Read More...


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Six Keys to Smarter Cross Channel Integration
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