Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value

For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

Featured Software Research:

Nucleus ROI Case Study: Cincinnati Zoo

The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More

Webinar: Expanding BI's Potential with Predictive Analytics

  • Source: Technology Evaluation Centers
  • Written By:
  • Published: October 22 2013
Business intelligence (BI) is an essential decision-making tool. But it can do even more for you when you power it with predictive analytics. In this IBM TechTalk webinar, Jorge Garcia, senior BI and Data Management analyst at Technology Evaluation Centers, will show you how predictive analytics goes beyond traditional analysis of past and present data to help you "see ahead." Read More

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
  • Written By:
  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

You may also be interested in these related documents:

Nucleus ROI Case Study: Cincinnati Zoo

The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More

ERP ROI in Only 9 Months

Nucleus Research reports that NetSuite, a leading integrated Web-based business software suite, can deliver a positive return on investment (ROI) in fewer than nine months, by automating processes, boosting sales, increasing productivity, reducing or avoiding headcount, increasing data visibility, and retiring costly legacy systems. Learn how NetSuite business management software provides a positive ROI to businesses. Read More

The Location-intelligent Enterprise: Unlocking the Value of Location in Data

When it comes to data, it’s all about location. Although more than 80 percent of enterprise data has a geographic dimension—such as stores, customers, and competitors—it’s rarely used in traditional business intelligence (BI) analysis. In order to react faster to market changes and to improve competitive advantage and operation efficiency, businesses should consider adding location intelligence tools to their BI platform. Read More
 
comments powered by Disqus