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Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value

Source: Customer Chemistry
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.


Featured publications:

Nucleus ROI Case Study: Cincinnati Zoo
Source: Nucleus Research The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More...
Accelerate Your Marketing ROI with Analytics
Source: IBM Published On: May 2 2014 Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
Source: IBM By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement. Read More...


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Nucleus ROI Case Study: Cincinnati Zoo
Source: Nucleus Research The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More...
ERP ROI in Only 9 Months
Source: Nucleus Research Nucleus Research reports that NetSuite, a leading integrated Web-based business software suite, can deliver a positive return on investment (ROI) in fewer than nine months, by automating processes, boosting sales, increasing productivity, reducing or avoiding headcount, increasing data visibility, and retiring costly legacy systems. Learn how NetSuite business management software provides a positive ROI to businesses. Read More...
The Location-intelligent Enterprise: Unlocking the Value of Location in Data
Source: Quocirca Ltd When it comes to data, it’s all about location. Although more than 80 percent of enterprise data has a geographic dimension—such as stores, customers, and competitors—it’s rarely used in traditional business intelligence (BI) analysis. In order to react faster to market changes and to improve competitive advantage and operation efficiency, businesses should consider adding location intelligence tools to their BI platform. Read More...

 
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