Brand Management: Leveraging the Power of Integrated Marketing

  • Source: SAP
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The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

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3 Tips for Integrating Field Service Management Software with ERP

  • Source: IFS
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Field service management software often needs to be integrated with other enterprise software. Learn the three essential tips for integrating your service management system with enterprise resource planning (ERP) software and other operational systems, data warehouses, or data sources. Read More

Software Usability Challenge for Electric Power Industry

  • Source: IFS
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Enterprise Resource Planning (ERP)/Enterprise Asset Management (EAM) usability is a challenge for the electric energy industry according to a study conducted for IFS North America. This paper outlines study results of 100 electric energy industry executives and offers advice for selecting ERP and EAM for maximum usability. ERP and EAM with enhanced usability increases productivity and system usage, maximizing value realized. Read More

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Trade Promotion Optimization in the Consumer Products Industry

  • Source: SAP
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Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers... Read More

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

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A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them. Read More

Powering Marketing Success

  • Source: SAP
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Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More
 
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