Bridging the CRM Analysis Gap

  • Source: SAP
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On any given day, your interactions with a few strategic customers will make a huge long-term difference. But which few customers? A new type of analytic application, customer value management (CVM), answers the need to identify, analyze, and predict customer behavior. Using CVM enables companies to shift from campaign-centric to customer-centric analysis, and develop more individualized and profitable customer relationships.

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Enterprise On-Demand CRM Comparison Guide

This guide provides a feature list comparison of 12 on-demand CRM products for businesses. Read More

Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
  • Written By:
  • Published:
IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

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Bridging the IT Talent Gap

  • Source: The Economist
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