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Building Blocks to Evolving Your Predictive Analytic Practice

Source: Customer Chemistry
In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data.


Featured publications:

Expanding BI's Potential with Predictive Analytics
Source: Technology Evaluation Centers Published On: July 12 2013 Business intelligence (BI) is an essential decision-making tool. But it can do even more for you when you power it with predictive analytics. Jorge Garcia, senior BI and Data Management analyst at Technology Evaluation Centers, will show you how predictive analytics goes beyond traditional analysis of past and present data to help you “see ahead.” You’ll learn how to extend your BI capabilities with predictive analytics; predictive analytics techniques for more accurate planning and forecasting; strategies for successfully integrating predictive analytics into your BI workflows; and how real-world companies are using predictive analytics. Read More...
7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter
Source: Birst If you rely on the built-in analytic capabilities of CRM, you’re leaving money on the table. Because that’s what the information in your CRM system is; it’s money. But you can’t extract the true value of that information without an analytics application that does the heavy lifting without putting your sales team through hell. Read this white paper to see the seven signs that you are not operating efficiently and making reporting and analytics more difficult for your sales team. Don’t ignore these seven warning signs. They all carry one message: Yes, you need advanced analytics! Read More...
Seven Steps to Building a High-Impact Learning Culture
Source: Oracle Want to build a high-impact learning culture in your organization? This executive brief outlines the key steps in building an organizational culture that nurtures learning and helps employees live up to their fullest potential. Read More...


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HRO Innovation: Building Blocks to Derive Full Value
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The Building Blocks for an Effective Business Intelligence Implementation
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