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Building Blocks to Evolving Your Predictive Analytic Practice

Source: Customer Chemistry
In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data.


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The 14-Step Guide to Building a Performance Management Framework in Field Service Organizations
Source: ViryaNet When rolling out a mobile workforce management system, performance management is often the last thing to implement. But that’s not what should happen. Because performance management is a continuous effort that has a direct impact on your people, processes, and systems, start your performance management initiative today by following 14 steps to building a performance management framework for your field service organization. Read More...
The Relationship Between Learning, Workforce Agility, and Business Performance
Source: Skillsoft With a constantly evolving business climate, encountering change is the new normal. Organizations that embrace and practice agility are proven to be more effective in dealing with change. And key to fostering agility is continuous learning and development. With a strong learning culture that aligns with business objectives, your company will be better able to embrace an agile mindset, and with increased agility, performance will improve and the overall business impact will increase. Find out how. Read More...
7 Signs You Need Advanced Analytics for Salesforce.com (or Any CRM)
Source: Birst Customer relationship management (CRM) applications provide reports and dashboards, but if you rely on the built-in analytic capabilities of CRM, you’re not extracting the true value of the information in your CRM system. You need robust, easy-to-access analytics embedded right in your CRM solution. Download this white paper for seven signs that you are not operating efficiently. Read More...


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