Building Capabilities Leveraging Alternate Solution Deployments

  • Source: SAP
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Businesses need to be highly flexible, scalable, and able to adapt quickly to market conditions and customer demands. However, this is easier said than done; building and maintaining such capabilities the traditional way is laborious and challenging. Download this white paper to learn about the various capability acquisition and IT solution deployment options—and how to evaluate them.

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Finance Executives on the Value of Technology Investment for Midsize Companies

  • Source: IBM
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Once you are able to provide people easy access to a little bit of information, they start asking for more—which ultimately sets a foundation for leveraging information to make better decisions. Read this report to learn why an integrated business intelligence (BI) and planning solution helps maximize the return on investment (ROI) in technology for midsize companies. Read More

Unified Communications Guide: The Business Case for Unified Communications in the Contact Center

One of the most important trends these days in unified communications (UC) is extending these capabilities to the contact center. Generally in the past, UC deployments have been focused on employee communications, but contact center agents utilize many UC features and a strong business case can be made for implementing UC in your contact center. This guide addresses the main considerations to support this business case for companies of all sizes. Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success. Read More

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Software-as-a-service: Beyond the Architecture Discussion

  • Source: Plateau Systems
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As software-as-a-service (SaaS) deployments have moved from relatively small implementations to more complex enterprise environments, it has become clear that SaaS has spawned more than an architectural debate around on-premise software deployment versus a multi-tenant provider-hosted environment. This paper discusses the business model required for SaaS providers, and the key benefits for customers and providers. Read More

Building an ROI Model to Evaluate Your B2B E-commerce Initiative

B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies. B2B companies that fall short of customer expectations risk losing them to competitors who have stepped up their game. This paper provides a framework for building an ROI model that can be used to demonstrate the advantages of a new e-commerce implementation to senior executives and board members. Read More

Leveraging Experience-driven Commerce to Build Brands Online: Strategies for Tailoring Digital Experiences that Captivate Shoppers and Elevate Brand Value

Omnichannel shoppers expect seamless dialogue across every channel and a highly personalized customer experience. For retailers, this is rewriting the rules for building customer relationships, sparking loyalty, and driving repeat business and sales. This paper explores the growing relationship between experience-driven commerce, conversion, and repeat business and highlights strategies for tailoring experiences that captivate shoppers. Most importantly, it suggests a foundation for a commerce strategy that consolidates brand awareness and paves the way for growth. Read More
 
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