Building a Bigger More Profitable Customer Base with Today's EMM Solutions

  • Source: Vtrenz Inc.
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Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

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Reverse Logistics for Service

  • Source: IFS
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Reverse logistics management for service requires specialized software that accounts for many transactions and processes unique to installed base support. By implementing a configurable solution that automates the end-to-end reverse logistics cycle, service organizations can increase productivity, improve the customer experience, and significantly reduce costs. Find out more. Read More

Zavanti Talks to Village Building Company

The Village Building Company has been working with Zavanti International for more than 11 years. Both companies have grown significantly over those years; VBC has quadrupled in size, while Zavanti has expanded its products offering to a full range of enterprise resource planning solutions. Zavanti talks to VBC about their working relationship and why Zavanti has proven so important to VBC’s business growth. Read More

From VAR to Solution Provider: Five Strategies for Business Transformation

  • Source: Computer Economics, Inc.
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The traditional value-added reseller (VAR) business—comprised of companies that add features or services to an existing product and then resell it as an integrated product or complete solution—has become more challenging, with declining product margins, increasing competition, and lower-cost alternatives to proprietary products. The pressures are causing many VARs to grow their businesses from simply selling products to offering more comprehensive solutions built on a richer set of services and... Read More

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Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

The Profit-minded Contact Center: Building an ROI Case for Customer Interaction Solutions in Financial Services

Today, financial services firms are increasingly focusing on organic growth—forcing contact centers to drive cross-selling efforts as well as strengthen customer relationships. But in order to contribute to profitable growth, they must be able to quickly identify and address customers in a personalized fashion and present offers that are highly relevant. Discover how a customer interaction optimization solution can help. Read More

Strategies for Profitable Growth: Chemical Industry

  • Source: SAP
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You may have survived the slowdown of the last few years, but you must still find new growth opportunities to stay competitive. However, you can only cut so much. Midsize businesses in particular need to ask new questions: What strategies and practices are right for the company? And what are the best solutions for facilitating—and even improving them? Read More
 
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