Building a Bigger More Profitable Customer Base with Today's EMM Solutions

Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.
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Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations

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Comparing the Total Cost of Ownership of Business Intelligence Solutions

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11 Criteria for Selecting the Best ERP System Replacement

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