Building an ROI Model to Evaluate Your B2B E-commerce Initiative

B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies. B2B companies that fall short of customer expectations risk losing them to competitors who have stepped up their game. This paper provides a framework for building an ROI model that can be used to demonstrate the advantages of a new e-commerce implementation to senior executives and board members.
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