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Building the Business Case for Operational Marketing

Source: SDL Tridion
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.


Featured publications:

The Quadstone System
Source: Pitney Bowes Inc. Quadstone sells three products components within the Quadstone System: Decisionhouse, Transactionhouse, and Actionhouse. Decisionhouse is the flagship product—it combines customer data discovery with automated predictive modeling. Transactionhouse is used to gather data from various sources (relational databases, operational data stores, log, and flat files) into the Quadstone System and perform the necessary data transformations in order to create a single customer view. Actionhouse is used to allow the reuse of the results of the analytical process (selections, rules, models, scores) within operational enviornments such as marketing automation packages, call center systems or ecommerce systems.   Read More...
Four Operational Strategies to Boost Your Business
Source: ProcessPro Software When questions arise among manufacturing operation teams, members are often left scratching their heads in wonderment as to why current strategies are not working. Routinely they are looking at complex solutions that require much of their time and resources that, in the end, do not provide the desired results. Download this white paper and learn how one tool offers multiple benefits throughout your organization. Read More...
10 Principles for Building an Effective Human Capital Plan
Source: TriNet Almost every business leader says that people are their most important asset, but few do anything about it. If you are going to take this principle seriously, then human capital planning is crucial. The 10 principles outlined in this white paper will help you establish a framework of policies, practices, and actions that guide your efforts to focus on your most important asset—your people. Read More...


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