Building the Business Case for Operational Marketing

  • Source: SDL Tridion
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Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Nucleus ROI Case Study: Concept One Accessories

In late 2009, Concept One, a sports, entertainment, and fashion accessory firm, decided it needed a better way to deliver reporting to its managers. Report building had become a distraction for the IT department, preventing it from helping other lines of business. Also, it sometimes took several days to fulfill a request for a custom report. Read how this firm achieved an 866% ROI in two months using IBM Cognos Express. Read More

Zavanti Talks to Village Building Company

The Village Building Company has been working with Zavanti International for more than 11 years. Both companies have grown significantly over those years; VBC has quadrupled in size, while Zavanti has expanded its products offering to a full range of enterprise resource planning solutions. Zavanti talks to VBC about their working relationship and why Zavanti has proven so important to VBC’s business growth. Read More

The Operational Data Lake: Your On Ramp to Big Data

Companies recognize the need to integrate big data into their real-time analytics and operations, but this poses a lot of technical and resource challenges. Meanwhile, those organizations that have operational data stores (ODSs) in place find that, while useful, they are expensive to scale. The ODS gives real-time visibility into operational data. While more cost-effective than a data warehouse, it uses outdated scaling technology, and performance upgrades require very specialized hardware. Plus, ODSs just can't handle the volume of data that has become a matter of fact for businesses today.

This white paper discusses the concept of the operational data lake, and its potential as an on-ramp to big data by upgrading outdated ODSs. Companies that are building a use case for big data, or those considering an upgrade to their ODS, may benefit from this stepping stone. With a Hadoop relational database management system (RDBMS), companies can expand their big data practices at their own pace. Read More

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  • Source: SAP
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Operational Excellence: Enabling Sustained Growth Spotlight on the Americas

  • Source: The Economist
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Companies in the Americas should lead the world in growth through operational excellence—but they don’t. A 2008 survey shows that less than half promote insight into operations by investing in enterprise resource planning (ERP) and customer relationship management (CRM) software. Companies in the Americas also lag behind Asia-Pacific firms in revenue growth and customer satisfaction. Read more of the survey results. Read More

The Business Case for Marketing Automation

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