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Building the Customer-centric Enterprise

Source: SAP
The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain.


Featured publications:

TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Source: Technology Evaluation Centers Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
To Build or Buy Business Software?
Source: JustFoodERP The decision of whether to buy or build enterprise resource planning (ERP) software will require an honest assessment of the needs of your organization, and what it will take to meet those needs. Sometimes the nature of the software project dictates the necessary direction. This guide to choosing the right ERP solution for food companies experiencing growth reviews the benefits of buying versus building. Read More...
Infor Fashion PLM Offers Product Lifecycle Management for the Fashion Industry with a Fresh Approach
Written By: Predrag Jakovljevic Published On: April 15 2014 Infor recently announced the availability of Infor Fashion PLM, a brand new application, built from the ground up, that aims to link tricky and vital areas of “softlines” product development to the supply chain—from line planning, design, development and sourcing, to production, inventory management, customers, and distribution. This release means that Infor has become the very first enterprise resource planning (ERP) provider that can offer a PLM solution in all of the following realms: discrete manufacturing, process manufacturing, and fashion/apparel manufacturing and retailing. Read More...


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Building a Bigger More Profitable Customer Base with Today's EMM Solutions
Source: Vtrenz Inc. Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline. Read More...
Customer-centric CRM
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