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Building the Customer-centric Enterprise

Source: The Economist
The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain.


Featured publications:

TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
Using ERP to Deliver Ecommerce for Engineer to Order Companies
Source: IFS Engineer-to-order (ETO) companies can use enterprise software to implement eCommerce strategies in order to improve customer service, reduce waste, and increase profits. This white paper outlines the ways that enterprise resource planning (ERP) software can facilitate ETO eCommerce by opening portals to suppliers, project collaborators, and customers. Realize the benefits of eCommerce in the ETO setting with ERP software. Read More...
Stepping Up to the Challenge: CMO Insights from the Global C-suite Study
Source: IBM This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently. Read More...


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Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
Source: SAP An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More...
Building a Bigger More Profitable Customer Base with Today's EMM Solutions
Source: Vtrenz Inc. Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline. Read More...
Customer-centric CRM
Source: RightNow Technologies Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships. Read More...

 
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