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Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable

Source: Nucleus Research
When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research.


Featured publications:

5 Great Business Analytics Opportunities for Midsize Businesses
Source: IBM Published On: May 16 2013 Many midsize organizations are collecting large amounts of data but lack the resources to mine much value from it. Technical complexity and cost have been major limiting factors, and the result is missed opportunities, wasted time, and redundant effort. All of this hits the bottom line and has historically put midsize companies at a disadvantage. But all that is changing. New tools are emerging that make analytics accessible to almost everyone, and you don't need a Ph.D. in statistics to use them. This session will discuss and demonstrate how midsize organizations can dig into data about their customers and their business and put this insight into action to reduce costs and generate revenues. Read More...
The Case for Business Analytics in Midsize Firms
Source: IBM The reality of business analytics in terms of affordability and accessibility is much different from the perception of many midsize organizations. Read this white paper and accompanying case study for the Cincinnati Zoo to learn more about solutions specifically designed to provide affordable analytics capabilities for midsize businesses. Read More...


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Nucleus ROI Case Study: Cincinnati Zoo
Source: Nucleus Research The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More...
Accelerating Time to Insight for Midsize Companies Using In-memory Analytics
Source: Ovum In-memory analytics provides midsize companies with a faster, more flexible, and arguably lower-cost way of accessing and processing information, allowing users to get answers to business questions in seconds rather than hours. By virtue of its high-performance architecture, in-memory has the potential to help midsize organizations become more informed, and respond quicker to changing market conditions. Find out more. Read More...
The Case for Business Analytics in Midsize Firms
Source: IBM The reality of business analytics in terms of affordability and accessibility is much different from the perception of many midsize organizations. Read this white paper and accompanying case study for the Cincinnati Zoo to learn more about solutions specifically designed to provide affordable analytics capabilities for midsize businesses. Read More...

 
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