Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results

When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Software’s customer relationship management (CRM) solution can be used to deliver actionable intelligence when and where it’s needed most.

Featured Software Research:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

You may also be interested in these related documents:

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
  • Written By:
  • Published:
In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

Why Midsize Companies Need Business Intelligence Solutions in This Uncertain Economy

  • Source: SAP
  • Written By:
  • Published:
In today’s economy, executives face declining revenues and tough cost-cutting decisions. However, cost reductions alone are not enough to survive, especially for midsize companies, which often lack the resources needed to sustain a market downturn. Yet midsize companies can be much more agile—if they have the right information. Discover how you can improve performance with a business intelligence (BI) solution. Read More

4 Essential Components for Successful Sales

Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within their own sales force. Often sales professionals don’t have the proper skills or tools needed to be successful. But by integrating the four sales process components, they’ll be able to capture information that can be used to place them high above the competition. Read More
 
comments powered by Disqus