Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results

When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Software’s customer relationship management (CRM) solution can be used to deliver actionable intelligence when and where it’s needed most.

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Real-time BPM Benefits Operational Execution

As business performance management (BPM) and corporate performance management (CPM) extend beyond finance to line-of-business managers and operational decision makers, it meets face-to-face with the urgency to support more real-time scenario modeling and decision making. Learn how fast, scalable performance management solutions are key to enabling real-time operational responses to actual results. Read More

Business Analytics for Midsize Businesses: Challenges and Benefits

  • Source: IBM
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Business intelligence derived from analytics has given large companies an edge for years. And now, midsize businesses are increasingly eager to reap similar benefits. A recent survey of information technology (IT) managers in midsize companies, conducted by Slashdot, identified the key challenges and incentives midsize businesses face around business analytics and intelligence. Read the results of the survey.  Read More

Improve Employee Engagement Through Live Video

  • Source: Ustream, Inc.
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While it’s not surprising that some employees fall into the “disengaged” category, what is surprising is the size of that number. The recent Gallup survey “State of the American Workplace” found that 70 percent of American workers are either not engaged or are actively disengaged.

The results are observed directly in the bottom line, with the price tag for disengaged employees accounting for $450 billion to $550 billion in annual losses in productivity. With so much at stake, how can... Read More

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Why Midsize Companies Need Business Intelligence Solutions in This Uncertain Economy

  • Source: SAP
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In today’s economy, executives face declining revenues and tough cost-cutting decisions. However, cost reductions alone are not enough to survive, especially for midsize companies, which often lack the resources needed to sustain a market downturn. Yet midsize companies can be much more agile—if they have the right information. Discover how you can improve performance with a business intelligence (BI) solution. Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

  • Source: IBM
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By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately... Read More
 
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