Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results

When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Software’s customer relationship management (CRM) solution can be used to deliver actionable intelligence when and where it’s needed most.

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Real-time BPM Benefits Operational Execution

As business performance management (BPM) and corporate performance management (CPM) extend beyond finance to line-of-business managers and operational decision makers, it meets face-to-face with the urgency to support more real-time scenario modeling and decision making. Learn how fast, scalable performance management solutions are key to enabling real-time operational responses to actual results. Read More

The Ultimate Guide to Quote-to-Cash

Whether you are in sales, sales ops, legal, finance, operations, or any management position, you share one common goal with everyone else in your company—the desire to drive revenue. Understanding and optimizing the quote-to-cash process will allow you to accomplish this, while also reducing risk and increasing sales efficiency. Get a step-by-step overview of the quote-to-cash process, and the challenges—and opportunities—of each stage, so you can manage the process more proactively, and take the... Read More

Business Analytics for Midsize Businesses: Challenges and Benefits

  • Source: IBM
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Business intelligence derived from analytics has given large companies an edge for years. And now, midsize businesses are increasingly eager to reap similar benefits. A recent survey of information technology (IT) managers in midsize companies, conducted by Slashdot, identified the key challenges and incentives midsize businesses face around business analytics and intelligence. Read the results of the survey.  Read More

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For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More

A guide to the benefits, technology and implementation essentials of CRM & SFA solutions

Companies spend staggering investments to make and keep their offerings competitive. By providing a centralized location to store account history and detailed contact information for every buyer and automating what had been manual tasks, sales force automation (SFA) and customer relationship management (CRM) have begun to positively impact sales efforts. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

  • Source: IBM
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By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately... Read More
 
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