Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

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The Complete Guide to Google Apps Security: Building a Comprehensive Google Apps Security Plan

Innovative cloud technologies require new ways of approaching security when it comes to data; traditional systems may be outdated and no longer suffice. Google Apps for Work does provide security within their system, but every company should check for potential protection gaps that may remain. When used in conjunction with other apps, Google Apps for Work gives your business the best protection and fully secures your company’s data. Ensuring your business has the top security measures in place allows... Read More

Unified Communications: The Layman’s Guide

The hodgepodge of communication modes, applications, and devices can make it challenging for people to connect properly. Unified communications (UC) attempts to tackle this challenge by letting companies manage voice mail, faxes, email, and video from a single inbox using a single set of management controls. Disparate communication systems are linked together, allowing users to interact independent of device or media.

In "Unified Communications: The Layman's Guide," contributing Ziff Davis... Read More

Nine Steps for Selecting an LMS

Selecting a learning management system (LMS) requires looking at key factors like a company’s specific learning goals, business problems, and return on investment (ROI) expectations. A challenge of the software selection process is the sheer number of options.

Why is there growth with new LMS providers, especially around the world? The main reason may be the increasing acceptance and demand for e-learning. Online, self-paced courseware is growing in value in parts of the world that were... Read More

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Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales

For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More

E-mail Response Management

E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer. Read More
 
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