Home
 > Research and Reports > White Papers > Busting Out of the Inbox: Five New Rules of 1to1® E-m...

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing

Source: RightNow Technologies
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.


Featured publications:

Busting the Myths of HCM Cloud Technology
Source: Ultimate Software For HR leaders who are considering automation to transform their people management processes, gaining a full understanding of the significant advantages offered from true cloud technology should be a first step. Those organizations already using automated solutions via on-premise software will also want to weigh out the options of switching to cloud delivery for greater efficiency. This white paper dispells some common myths about cloud delivery and looks at the key benefits of HCM automation in the cloud. Read More...
Infor EAM iProcure
Source: Infor Read this marketing brochure from Infor and find out how to turn your maintenance, repair, and operations (MRO) purchasing more strategic using Infor® EAM iProcure. Read More...
IQMS Continues to Extend EnterpriseIQ ERP Footprint
Written By: Ted Rohm Published On: April 16 2014 IQMS recently announced the release of a number of new large modules and some 550 functional enhancements to its flagship solution EnterpriseIQ. The most recent module added to EnterpriseIQ is the WebDirect B2C portal. The WebDirect B2C storefront lets consumers browse products, make product purchases, and monitor order status and history directly on a manufacturer’s Web site. Read More...


You may also be interested in these related documents:

Design Can Be Your Next Asset to Manage: E-mail Marketing
Source: Liquid Comma In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
Source: Vtrenz Inc. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More...
E-mail Response Management
Source: emailtopia E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.