Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

The Ultimate Guide to E-commerce on Salesforce1

This white paper looks at the strong technical foundation that the Salesforce1 Platform offers for e-Commerce initiatives. It examines Apttus E-Commerce, which is built on the Salesforce1 Platform and provides enterprises immediate access to innovative, comprehensive e-commerce functionality. Find out how you can accelerate pricing, quoting, and sales processes, use price configuration as a strategic advantage, optimize deals, and more. Read More

The Complete Guide to Google Apps Security: Building a Comprehensive Google Apps Security Plan

Innovative cloud technologies require new ways of approaching security when it comes to data; traditional systems may be outdated and no longer suffice. Google Apps for Work does provide security within their system, but every company should check for potential protection gaps that may remain. When used in conjunction with other apps, Google Apps for Work gives your business the best protection and fully secures your company’s data. Ensuring your business has the top security measures in place allows people to work with confidence within the cloud, whether workers are onsite or mobile.

This Google Apps for Work protection guide outlines a detailed five-point plan for even greater data security by way of
  • securing core data
  • enhancing email protection
  • extending data recovery
  • locking down document security
  • saving Gmail and Docs for compliance
In this white paper you’ll learn how to customize and configure a variety of Google Apps for Work settings to your company’s specific needs, in a clear step-by-step process. In addition to self-customization, read how your team can further secure core data by using additional solution applications concurrently with Google Apps for Work such as CipherCloud to protect e-mail, Backupify to retain and restore data, Cloudlock for document protection, and Vault to help with compliance issues.  Read More

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Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales

For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More

E-mail Response Management

E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer. Read More
 
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