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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing

Source: RightNow Technologies
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.


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Salesforce.com
Salesforce.com offers on-demand customer relationship management (CRM) solutions, including salesforce.comSFA and salesforce.com Service & Support. The Appexchange on-demand platform from salesforce.com allows customers to extend and integrate the Salesforce.com family of products. Salesforce.com customers can also test, trial, "install" and share applications via the Appexchange, salesforce.com's on-demand application sharing service. Salesforce's suite of social business solutions is intended to support enterprises in their efforts to foster and encourage information sharing and innovation in real time. Key features include: social network applications (profiles, status updates, groups, document sharing, feeds, etc.), employee development, motivation and evaluation capabilities (social goals, coaching, badges, performance summaries, etc.), and product innovation (post, view, rate ideas). Salesforce.com manages customer information for approximately 16,900 customers and more than 308,000 paying subscribers. Founded in 1999, Salesforce.com has offices in North America, Europe, and Asia. It trades on the New York Stock Exchange under the ticker symbol "CRM." Read More...
Busting the Myths of HCM Cloud Technology
Source: Ultimate Software For HR leaders who are considering automation to transform their people management processes, gaining a full understanding of the significant advantages offered from true cloud technology should be a first step. Those organizations already using automated solutions via on-premise software will also want to weigh out the options of switching to cloud delivery for greater efficiency. This white paper dispells some common myths about cloud delivery and looks at the key benefits of HCM automation in the cloud. Read More...
IQMS Continues to Extend EnterpriseIQ ERP Footprint
Written By: Ted Rohm Published On: April 16 2014 IQMS recently announced the release of a number of new large modules and some 550 functional enhancements to its flagship solution EnterpriseIQ. The most recent module added to EnterpriseIQ is the WebDirect B2C portal. The WebDirect B2C storefront lets consumers browse products, make product purchases, and monitor order status and history directly on a manufacturer’s Web site. Read More...


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Design Can Be Your Next Asset to Manage: E-mail Marketing
Source: Liquid Comma In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
Source: Vtrenz Inc. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More...
E-mail Response Management
Source: emailtopia E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer. Read More...

 
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