Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

Featured Software Research:

Five Must Have Features for Business VoIP

A growing number of businesses are now grappling with the decision to implement new telephone systems based on voice over IP (VoIP) technology. However, while the primary goal is generally saving money, there are a wide variety of features and functions that must also be considered. This report provides a quick guide to the top five most common services that you should expect from a VoIP-based business phone system. Read More

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

You may also be interested in these related documents:

Design Can Be Your Next Asset to Manage: E-mail Marketing

In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More

Why E-mail Must Operate 24/7 and How to Make This Happen

Unplanned e-mail outages or even routine maintenance can cause huge disruption, not only to your business, but also to your customers and partners. What issues do organizations face regarding e-mail outages? Learn about the different e-mail continuity solutions available and how a hosted e-mail continuity service can provide a cost-effective, high-availability e-mail solution with minimal deployment efforts required. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More
 
comments powered by Disqus