Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

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Making Sense of Unified Communications: Five Decision-making Strategies

If you are considering unified communications (UC) now, chances are you are already using voice over Internet protocol (VoIP), and presumably that has been meeting your expectations. Whereas VoIP is a singular mode of communication, UC covers multiple modes and will accommodate new ones as they come along.

Download "Making Sense of Unified Communications: Five Decision-making Strategies" to learn about the current state of UC and five key trends, along with five strategies to help your... Read More

Unified Communications: The Layman’s Guide

The hodgepodge of communication modes, applications, and devices can make it challenging for people to connect properly. Unified communications (UC) attempts to tackle this challenge by letting companies manage voice mail, faxes, email, and video from a single inbox using a single set of management controls. Disparate communication systems are linked together, allowing users to interact independent of device or media.

In "Unified Communications: The Layman's Guide," contributing Ziff Davis... Read More

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Why E-mail Must Operate 24/7 and How to Make This Happen

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