CRM: A Business Imperative during the Economic Downturn

  • Source: Sage
  • Written By:
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The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how.

Featured Software Research:

Integrative CRM Enhances Midsize Business Agility and Performance

Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More

Business Analytics-Turning Data into Insight

  • Source: IBM
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  • Published: June 4 2013
In an era of smarter analytics, it is imperative that businesses leverage the massive quantities of data available to them. In order to remain competitive, data must be transformed. Watch this video to learn more. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

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