CRM: Big is Not Always the Best

  • Source: WorkWise
  • Written By:
  • Published:
  • (Originally Published On:) )
Customer relationship management (CRM) solutions can range from simple contact managers (for a few hundred dollars) to multimillion-dollar enterprise applications that take years to implement. This is why over-buying a CRM system can be one of the most costly mistakes a company can make. But where should you start your research? And what steps should you take after that?

Featured Software Research:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Enterprise On-Demand CRM Comparison Guide

This guide provides a feature list comparison of 12 on-demand CRM products for businesses. Read More

You may also be interested in these related documents:

Big Data: Trends, Strategies, and SAP Technology

  • Source: IDC
  • Written By:
  • Published:
The convergence of intelligent devices, social networking, pervasive broadband communications, and analytics is redefining relationships among producers, distributors, and consumers. The growth in volume, variety, and velocity of data has created new challenges and opportunities. This IDC paper discusses the emerging technologies of the big data movement, the various challenges it has created, and how they can best be met. Read More

Best-in-class Marketers Drive Enhanced Customer Loyalty

The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More
 
comments powered by Disqus