CRM Secrets of ROI and TCO

There is a real cost associated with buying and using a customer relationship management (CRM) software system. Licensing, implementation, integration, and adminstration, are just some of the challenges companies face. Learn the secrets of twenty-one experts in CRM, IT, business and management consulting on getting real value from CRM software.
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Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology.
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Enterprise On-Demand CRM Comparison Guide

This guide provides a feature list comparison of 12 on-demand CRM products for businesses.
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7 Signs You Need Advanced Analytics for Salesforce.com (or Any CRM)

Customer relationship management (CRM) applications provide reports and dashboards, but if you rely on the built-in analytic capabilities of CRM, you’re not extracting the true value of the information in your CRM system. You need robust, easy-to-access analytics embedded right in your CRM solution. Download this white paper for seven signs that you are not operating efficiently.
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ERP: Is High ROI with low TCO Possible?

Total cost of ownership (TCO) remains a significant factor influencing enterprise resource planning (ERP) strategies and decisions. But focusing exclusively on TCO runs the risk of delaying necessary ERP projects. Companies should also consider return on investment (ROI) of such projects. Find out what the average company should expect to pay for ERP and how the business can benefit from a successful implementation.
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The Greening of SaaS

Traditionally, the advantage of software as a service (SaaS) is that it reduces the costs involved in installing, deploying, and supporting stand-alone software. But recent “green” initiatives have shed light on another benefit: with no hardware to purchase or software to run, SaaS applications require less energy than their on-premise counterparts. Learn how your company can benefit from the “greening” of SaaS.
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Quantifying the Value of Software Asset Management

If you’re not up to speed on the key benefits of software asset management (SAM) solutions, this overview can help. Additionally, you’ll learn about the areas where an SAM solution can deliver the most tangible, quantifiable cost savings to your company. You’ll also learn how to calculate the potential return on investment (ROI) on an SAM solution in order to present senior management with a compelling business case.
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