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CRM: The Essential Guide

Source: Aptean
Customer relationship management (CRM) solutions can help you achieve success by managing your company’s customer-facing processes and implementing a customer-centric vision. But to make the most of CRM’s benefits, you should weigh and consider the options by answering key questions about your processes and CRM solutions’ capabilities. Find out key CRM principles, and how to best mitigate the cost of CRM implementation.


Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
SMB Team On-Demand CRM Comparison Guide
Source: Ziff Davis This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses. Read More...
Enterprise On-Demand CRM Comparison Guide
Source: Ziff Davis This guide provides a feature list comparison of 12 on-demand CRM products for businesses. Read More...


You may also be interested in these related documents:

CRM Buyers Guide
Source: CompareBusinessProducts.com CRM, or Customer Relationship Management, is an essential tool in any modern business no matter its size. The primary purpose of CRM software is to manage all aspects of the relationship with existing and prospective customers. Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This guide can help you find the right provider for your unique needs. Read More...
17 Rules of the Road for Customer Relationship Management
Source: Sage Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation. Read More...
Enterprise On-Demand CRM Comparison Guide
Source: Ziff Davis This guide provides a feature list comparison of 12 on-demand CRM products for businesses. Read More...

 
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