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CRM Transformation and Innovation to take Organisations into 21st Century

Source: Gush*
Customer demand has pushed customer relationship management (CRM) business solutions to higher levels of technological innovation and integration resulting in more user-friendly and cost-effective solutions that deliver measurable results to both the users and the organization. In this paper we outline how CRM has matured both technologically and as a strategic business initiative to deliver organizational CRM success supported by real ROI.


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