CRM Transformation and Innovation to take Organisations into 21st Century

  • Source: Gush*
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Customer demand has pushed customer relationship management (CRM) business solutions to higher levels of technological innovation and integration resulting in more user-friendly and cost-effective solutions that deliver measurable results to both the users and the organization. In this paper we outline how CRM has matured both technologically and as a strategic business initiative to deliver organizational CRM success supported by real ROI.

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  • Source:
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