CRM Your Salespeople Will Love

Customer relationship management (CRM) has become increasingly popular, and provides enormous benefits to businesses that adopt it. So why does it encounter so much “what’s-in-it-for-me” resistance from frontline salespeople? Often, the reason is because they view CRM as strictly a management tool. With Oracle CRM On Demand, however, you can minimize data entry—allowing your salespeople to spend more time selling.
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