CRM in Not-for-profit Organizations

Traditionally, customer relationship management (CRM) solutions have been seen as tools for commercial enterprises, aiming to increase sales and ultimately profit. Although the functionality in CRM packages undoubtedly supports the commercial activities of business, it is worth exploring how the same features can be used to equally good effect in a not-for-profit (NFP) or charity environment. Find out more.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Introduction to Customer Relationship Management

The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More

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Intelligent Human Capital Management: Workforce Analytics Drives Profit and Performance

This report looks at how companies are making use of business intelligence (BI) reporting and analytics capabilities—whether through tools integrated into enterprise resource planning (ERP), human resources information system (HRIS), or talent management applications, or via standalone BI software that is purchased and then integrated with human capital management (HCM) applications—to drive intelligent decision making. Read More

The Forrester Wave: CRM Suites for Large Organizations, Q2 2010

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Service: Reduce Cost While Maintaining Customer Satisfaction

  • Source: SAP
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Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the cost of service while keeping customers happy is the primary objective of customer service organizations. Customer relationship management (CRM) applications help you streamline customer service processes and reduce cost, enabling you to keep your customers happy and grow your business. Find out how. Read More
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