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CRM in Not-for-profit Organizations

Source: Elite Business Services
Traditionally, customer relationship management (CRM) solutions have been seen as tools for commercial enterprises, aiming to increase sales and ultimately profit. Although the functionality in CRM packages undoubtedly supports the commercial activities of business, it is worth exploring how the same features can be used to equally good effect in a not-for-profit (NFP) or charity environment. Find out more.


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