CRM without Compromise: A Strategy for Profitable Growth

  • Source: SAP
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When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Edge Consolidation Delivers Peace of Mind for IT

  • Source: CIO
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To increase agility while lowering costs, information technology (IT) organizations are using virtualization and cloud-based infrastructure services to consolidate and reduce the number of physical servers and data centers across the enterprise. As organizations consolidate data backup and disaster recovery operations, wide-area network (WAN) optimization plays a key role in mitigating risk without sacrificing performance. Find out how to balance data protection and application performance, and... Read More

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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative

It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more. Read More

Strategies for Profitable Growth with IT Services

  • Source: SAP
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Service excellence alone is not enough to ensure future growth and profitability in today’s challenging market. Streamlining IT processes is essential to your business workflow. Whatever your professional services software needs—from customer relationship management (CRM) to human capital management—it’s time to learn your lessons: find out key strategies and best practices that can help your company grow profitably. Read More

How to Choose a Hosted CRM Application for SMBs

While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you. Read More
 
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