Choosing between Mobile Apps and Mobile Web

With mobile device use fast growing, 2012 seems to be the ‘year of the mobile.’ As companies embrace mobility, a key issue is the mobile versus app debate, and whether there is an argument for producing a mobile application over a mobile site. This white paper looks at the pros and cons of both native apps and mobile Web, and dives into the things that companies should consider before making a choice between mobile app and Web.
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