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Community, Connection, Conversation or Channel

Source: Quocirca Ltd
Social networks offer many opportunities for businesses to gain a closer engagement with their customers. This appears to be an unstoppable bandwagon that all organizations must leap on before they are left behind, but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful and appropriately nuanced response is required. Read more on how to best use social media.


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