Connecting Your Executives to the CRM Effort: Becoming (and Remaining) a Data-driven Organization

  • Source: Aptean
  • Written By:
  • Published:
  • (Originally Published On:) )
When businesses commit to implementing customer relationship management (CRM), they commit to realigning their entire organizations around the customer. More specifically, they commit to collecting the right data—and using it the right way at the right time. But if you’re the manager championing CRM in your organization, how do you create the CRM buzz and obtain executive buy-in?

Featured Software Research:

Selecting ERP for Oil and Gas Industry Contractors and Vendors

  • Source: IFS
  • Written By:
  • Published:
Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

You may also be interested in these related documents:

5 Tips for Energizing Your Sales Organization and Realizing Enterprise-wide Value with On-demand CRM

Increasingly, midsize companies are looking to customer relationship management (CRM) to energize their sales organizations and make the entire sales ecosystem more efficient. But while many solutions for midsize companies can be rapidly deployed to quickly energize a sales organization, what happens after that first jolt? Discover five tips for making sure your CRM choice continues to deliver return on investment (ROI). Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
  • Written By:
  • Published:
An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative

It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more. Read More
 
comments powered by Disqus