Contact Optimization for Direct Marketers

  • Source: SDL Tridion
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In today’s complex, ever-evolving marketplace, the need to integrate marketing processes and channels has never been more apparent. Marketers are looking to maximize the value of each customer interaction, both inbound and outbound. Customer analytics is a critical function in leading this change. Find out how embracing analytics can help you evaluate campaigns, drive contact strategies, and enhance customer experience.

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