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Controlling Complex Trade Promotion Management Issues For Suppliers To The Retail Chains

Source: SYSPRO Almost $75 billion (USD) is spend on trade and promotion funds every year. Unfortunately most enterprise resource planning (ERP) systems are not equiped to handle the complexities of promotion causing false reports and inaccurate invoices. Small and medium businesses (SMB) have had limited choices, until now.

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Trade Promotion Optimization in the Consumer Products Industry
Source: SAP Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers must collaborate extensively with cross-functional teams for brand marketing, supply chain management, and finance to achieve these goals. Specialized software programs can help, as this white paper explains. Read More...
Trade Promotion: Taming the Bear
Source: SAP Survey says: trade promotion spending is up, but the majority of consumer package goods (CPG) companies aren’t spending wisely. Reuse of same old seasonal promotions, supply not meeting demand, and invoice errors also contribute to a decreased return on investment (ROI). Trade promotion management (TPM) can provide visibility into the life cycle of each promotion—so you can provide better service to your customers. Read More...
SAP for Consumer Products: SAP Trade Promotion Management
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