Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service

  • Source: SAP
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Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

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Budgeting: Beyond Spreadsheets

  • Source: IBM
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Financial planning, budgeting, and forecasting can be an endless and arid process for business professionals. Spreadsheet-based planning can prove to be confusing and unorganized, which only costs the company more time and money. IBM's Cognos software can help not only reduce the time spent on planning processes, but also build complex business models and perform ‘what if’ scenarios, enhancing strategic decision making. Read More

The Future of Sales Performance Management

Sales managers have faced the same challenges since long before customer relationship management (CRM) applications were invented. However, new tools and technologies are making their jobs easier. The future of sales performance management is integrated with CRM and social collaboration. It helps managers provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results. Read More

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Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
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In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

Enhancing Interaction Center ROI in Turbulent Economic Times: Beyond Traditional Data Sources for Workforce Automation

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  • Source: SAP
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