Creating the Single Customer View

With today’s strategic focus on data, a significant challenge facing companies is the ability to use data to create a single customer view (SCV). An SCV means that a company has a accurate and complete view of their customers across all applications, databases, and customer touch points. The financial, operational, customer satisfaction, and regulatory effects of unreliable SCVs are overwhelming.

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Must-have ERP Features for the Automotive Industry

This paper summarizes the benefits an enterprise resource planning (ERP) solution provides to the entire manufacturing process, "from shop floor to top floor." Included are key features in a software as a service (SaaS) solution to help an auto manufacturer optimize performance throughout the enterprise. Read More

Creating an Effective Sales Catalog

An effective sales catalog is a key part of configure, price, quote (CPQ), because it makes it easier for salespeople to find products, select and configure the right product for their customers, and create quotes. Read these tips to guide you in creating a useful tool as part of an effective and efficient sales process. Read More

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Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

CRM: A Business Imperative during the Economic Downturn

  • Source: Sage
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The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how. Read More
 
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