Creating the Single Customer View

With today’s strategic focus on data, a significant challenge facing companies is the ability to use data to create a single customer view (SCV). An SCV means that a company has a accurate and complete view of their customers across all applications, databases, and customer touch points. The financial, operational, customer satisfaction, and regulatory effects of unreliable SCVs are overwhelming.

Featured Software Research:

Why Your Nonexistent Talent Management Strategy Is Costing You Money—and How to Fix It

The cost of not investing in true talent management is high—higher than you may think. Without a true talent management strategy—one that unifies recruiting, onboarding, learning, performance, and succession—your company is losing money.

Spreadsheets and Word documents can’t tell you who is ready for succession, who is high performing but not high potential, or what competencies you need, based on current performers, for each new position. Productivity software wasn’t designed to give you... Read More

Five Steps to Manage the Customer Journey for B2B Success

Today’s customer is more educated and connected than ever before. With seemingly endless choices—and unfettered access to information from peers and other sources— standing out in the market is harder than ever. And lowering prices is not always a winning strategy. How can you attract and retain more customers in this new world of business? By focusing on creating customer experiences. Learn more in this white paper. Read More

You may also be interested in these related documents:

Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
  • Written By:
  • Published:
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
  • Written By:
  • Published:
An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

The Payoffs of a Single View

Ensuring customer quality is the key to customer loyalty and retention. When a company treats its customers like it doesn’t know them, it’s bad for business. This occurs when companies work with disparate data—using one database for sales, another for marketing, and a third for operations. Developing a real-time solution that provides a single view of the customer is by far the best way to increase customer satisfaction. Read More
comments powered by Disqus