Customer Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates

The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.

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Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Counting the Cost of Network Efficiency

It is hard to quantify the costs of poor network or application management, but they include lost productivity due to time spent fixing problems and increased capital and operating expenses. But when creating IT budgets, organizations need to consider the impact of investment in network and application management on overall revenues. IT efficiency should be a priority item for any corporate agenda, and executives need to understand that the network is not only a core part of what their organization does, but plays a key role in achieving business goals.

There is actually a direct correlation between network performance and application performance. There is of course intrinsic value in network hardware and software, but more importantly many people in the organization rely on the applications that the network supports—so if the network is running slowly, users’ applications will slow down too. Hence a budget priority should be where changes in the network are needed to avoid problems arising or improve application performance and hence overall productivity.

This white paper makes a case for the organizational need for solutions and tools which provide network performance information and help identify problems and their causes and areas where improvements should be made, making it possible for budgetary decisions to be based on performance data. It looks at questions the IT team needs to ask to get to the heart of network problems and find the best solution, as well as three categories of network improvements, and also details how an AANPM, or application aware network performance management solution, takes an application-centric approach to network issues and can lead to faster problem solving, reducing downtime, increasing productivity, and saving troubleshooting time.  Read More

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Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Protecting Customer Data: How Much is Your Customer’s Trust Worth? Part I: The Business Case for Privacy

Customers are a company’s true source of value creation, and maintaining their trust is imperative. When companies understand this, privacy protection will become an important business tool, rather than just a regulatory requirement (as many companies think of it). Obtaining, using, and especially protecting customer data has never been more important to the strength and positioning of a company’s success. Read More

Customer-centric CRM

Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships. Read More
 
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