Customer Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates

The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.

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TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, “cloud computing” is perhaps the biggest trend in the recent history of the information technology (IT) industry. Having emerged as the ultimate software delivery platform paradigm, cloud computing has dramatically impacted not only the IT industry, but also the way business is conducted. It has accelerated the emergence of highly innovative business intelligence (BI) and business analytics offerings while boosting the evolution and radical adaptation of existing... Read More

TEC 2015 ERP for Discrete Manufacturing Buyer's Guide

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  • Written By: Ted Rohm
  • Published: February 3 2015
The TEC ERP for Discrete Manufacturing Buyer’s Guide was developed to provide unique perspectives on the state of the enterprise resource planning (ERP) solution market for manufacturers. Discrete manufacturers face a number of business challenges in the 21st century, including the traditional challenges of planning and managing production, managing costs, and staying compliant with regulations, and newer challenges related to the ability to support customizable and complex products and global markets,... Read More

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Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

Mastering the Customer Experience

Focusing on the customer is not new. But some companies are going deeper into a customer experience management strategy to become customer-centric. Can you manage every part of the interaction and experience your customers have with your company? Learn how to develop a customer-centric approach that will make your customers feel not only connected, but delighted, loyal, and able to be a consistent advocate of your brand. Read More
 
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