Customer Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates

The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.

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Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Counting the Cost of Network Efficiency

It is hard to quantify the costs of poor network or application management, but they include lost productivity due to time spent fixing problems and increased capital and operating expenses. But when creating IT budgets, organizations need to consider the impact of investment in network and application management on overall revenues. IT efficiency should be a priority item for any corporate agenda, and executives need to understand that the network is not only a core part of what their organization... Read More

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Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

Protecting Customer Data: How Much is Your Customer’s Trust Worth? Part I: The Business Case for Privacy

Customers are a company’s true source of value creation, and maintaining their trust is imperative. When companies understand this, privacy protection will become an important business tool, rather than just a regulatory requirement (as many companies think of it). Obtaining, using, and especially protecting customer data has never been more important to the strength and positioning of a company’s success. Read More
 
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