Customer Analytics Pay Off

  • Source: IBM
  • Written By:
  • Published:
  • (Originally Published On:) )
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies.

Featured Software Research:

Selecting ERP for Oil and Gas Industry Contractors and Vendors

  • Source: IFS
  • Written By:
  • Published:
Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More

Linked Enterprise Data: Principles, Uses, and Benefits

Over time, as a result of operating pressures, the proliferation of tools, and changing technology, the corporate information system (IS) has become fragmented. Whereas the database formed the heart of the system 20 years ago, today there are countless sources of data: ERP, customer relations systems, sales management, internal directories, intranets, extranets, websites, etc. Yet this huge quantity of data is not being mined for the wealth and scope of its potential by either employees or information... Read More

You may also be interested in these related documents:

Create an Intelligent Analytics Strategy for Your Organization

  • Source: IBM
  • Written By:
  • Published:
A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner. Read More

How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More

Recession? Steal Market Share by Increasing Customer Service!

During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner. Read More
 
comments powered by Disqus