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Customer Analytics Pay Off

Source: IBM
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies.


Featured publications:

The Analytics Experience
Source: IBM Published On: June 3 2013 The customer is king. Learn how analytics can help with the royal treatment. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...


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