Customer Communication: Managing the Digital Deluge

As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers want more convenient contact channels. Smart companies understand this and are responding by adopting a multichannel approach to customer relationship management (CRM).

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Beginner’s Guide to VoIP

Digital phone systems that convert voice into data for transmission over data networks is the phone of the future. This white paper provides an overview of voice over IP (VoIP) features and benefits. Read More

Newman Technology Cuts Inventory Costs by 25 Percent; Achieves 98 Percent Inventory Accuracy

Newman Technology was using a paper trail system to manage a lot of traffic, and realized that it needed a modern-day solution for production accuracy and accountability. It needed a robust tool and disciplined processes for managing its inventory, purchase orders, and accounts receivables. Learn how Newman Technology improved its communication with suppliers and gained visibility into suppliers’ operations. Read More

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Data, Data Everywhere: A Special Report on Managing Information

  • Source: The Economist
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A Business Case for Managing the Marketing Content Supply Chain

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