Customer Communication: Managing the Digital Deluge

As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers want more convenient contact channels. Smart companies understand this and are responding by adopting a multichannel approach to customer relationship management (CRM).

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Newman Technology Cuts Inventory Costs by 25 Percent; Achieves 98 Percent Inventory Accuracy

Newman Technology was using a paper trail system to manage a lot of traffic, and realized that it needed a modern-day solution for production accuracy and accountability. It needed a robust tool and disciplined processes for managing its inventory, purchase orders, and accounts receivables. Learn how Newman Technology improved its communication with suppliers and gained visibility into suppliers’ operations. Read More

Modern Finance in the Digital Age: Measure and Respond Best Practices

Leveraging big data and social media is crucial not only in order for businesses to remain relevant and competitive in today’s global marketplace, but also in order to develop and maintain a new successful business model capable of responding quickly to market behaviors. Businesses need to respond to these powerful and important sources of data found within the “third platform” of online social interaction, cloud technology, mobility of customers, and information sharing. This digital data, combined... Read More

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Successful Digital Signage Contingent on Aligning Powerful Technology with Sound Business Strategy

There's a lot of excitement about digital signage and its potential. Companies see the possibilities for increased revenues, reduced costs, and healthier customer and employee relationships. But the actual displays are only a small part of the equation. A digital signage system won't transform your business without a sound strategy and the right technology behind it. Here are four principles to consider before deploying a digital signage platform. Read More

Data, Data Everywhere: A Special Report on Managing Information

  • Source: The Economist
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The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more. Read More

A Business Case for Managing the Marketing Content Supply Chain

In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More
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