Home
 > Research and Reports > White Papers > Customer Communication: Managing the Digital Deluge

Customer Communication: Managing the Digital Deluge

Source: Information Today, Inc.
As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers want more convenient contact channels. Smart companies understand this and are responding by adopting a multichannel approach to customer relationship management (CRM).


Featured publications:

Managing the Known and Unknown in Mobile Workforce Management
Source: ViryaNet Planning is a critical link to productivity in your business processes. Get it wrong and you lose ground to the competition. Get it right and your service organization can optimize your response, while meeting budget and customer expectations. This white paper discusses planning for the mid-term and long-term as it relates to mobile workforce management—so you can manage the known and unknown in your field service organization. Read More...
Beginner’s Guide to VoIP
Source: Ziff Davis Digital phone systems that convert voice into data for transmission over data networks is the phone of the future. This white paper provides an overview of voice over IP (VoIP) features and benefits. Read More...
Stepping Up to the Challenge: CMO Insights from the Global C-suite Study
Source: IBM This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently. Read More...


You may also be interested in these related documents:

Data, Data Everywhere: A Special Report on Managing Information
Source: The Economist The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more. Read More...
New Challenges in Managing Advertising Revenue
Source: SAP As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More...
Managing Global Supply Chain
Source: SIMSR As international competition becomes more intense and as national barriers for trade gradually reduce, the era of global business is here to stay. Increasingly the difference between success and failure in the global marketplace will be determined not by the sophistication of product technology or marketing communication, but by the way in which the global supply chain is controlled and managed.A global supply chain has to be agile and flexible enough to cope with differences in customer requirements and yet should be able to reap the benefits of focused manufacturing in terms of economies of scale. Read More...

 
comments powered by Disqus


Popular Searches

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.