Customer Experience Management: Accelerating Business Performance

Do you spend all your time chasing new customers instead of taking care of the ones you already have? Most customer relationship management (CRM) projects focus on customer relationships but fail to address customer experience as a loyalty driver. In part two of a two-part series, learn about best practices recommended by customer experience management (CEM) experts, and how they can help you improve long-term loyalty.

Featured Software Research:

Integrative CRM Enhances Midsize Business Agility and Performance

Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More

Accelerating Time to Value for Analytics with IBM Business Partners in Midsize Organizations

This Nucleus Research report describes how midsize firms can improve the scope and effectiveness of their business analytics deployments and shorten project cycle time by engaging with an IBM Business Partner for deployment and configuration. Read More

Put the Customer First: Managing the User Experience

Customers are demanding increasingly high levels of service—they want what they want, as soon as they want it. Networks need to be faster than ever, and more reliable, to satisfy exacting customer standards.

While organizations often rely on a patchwork of network resources to deliver their services, customers expect their experience to be seamless. Network managers need to monitor those resources more proactively for a holistic view that considers network availability, network performance, and service quality. This demands a shift in focus from hardware to a deeper understanding of service provision and the customer experience. It also requires an evolved skill set, and new application-monitoring tools.

This white paper explores the evolution of networks, including the idea of user-centric networks and network virtualization, and the technology that will support it. Read More

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Three Es of CRM

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